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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You can work offline on your Mac or PC.
B) You cpload changes to AdWords at any time.
C) You can store and navigate one or more accounts.
D) You can perform advanced searches and edits.

2. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google
AdWords?

A) Cars
B) Cigars
C) Political ads
D) Puppies

3. You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What's the correct path to leave a comment on an item in Google AdWords Editor?

A) You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.
B) You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.
C) You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab.
D) You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Insert Comment from the Extras column.

4. Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?

A) Funnel visualization report
B) Top exit pages report
C) Top landing pages report
D) Site overlay report

5. George has hired you to help create a new Google AdWords campaign. George is concerned about the costs of the ads and wants to keep his advertising costs to a minimum, while still attracting solid leads for his business. Which of the following options would best achieve George's goal?

A) You should use the narrower matching options to give George good clicks for his budget.
B) You should advice George to use the CPM method.
C) You should use the broader matching option to give George much-needed exposure.
D) You should use the negative keywords to filter out words that don't apply to George's busin ess.

Solutions: