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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement and Performance Optimization | - Optimization techniques
|
| Bidding and Budgeting | - Smart bidding strategies
|
| Ad Formats and Creative Optimization | - Responsive display ads
|
| Campaign Setup and Targeting | - Audience targeting strategies
|
| Display Advertising Fundamentals | - Understanding Google Display Ads ecosystem
|
Google Display Exam Practice Test Sample Questions:
Question 1
Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?
A. Her ad is not a promoted video so it will always say "1" in this metric.
B. The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
C. Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
D. The metric of "1" actually means she was the only person with that keyword.
Question 2
You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?
A. 300x250
B. 950x500
C. 640x360
D. 500x500
Question 3
Examine the image below:
Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color yellow?
A. Banner ad
B. In stream video
C. Image ad
D. In video overlay
Question 4
Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the
contextual targeting?
A. The contextual targeting allows the business owner to target specific demographics.
B. The contextual targeting allows the business owner to insert ads into a series of related We bsites.
C. The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.
D. The contextual targeting allows the business owner to target specific languages.
Question 5
Cara wants to include her advertisements on YouTube. You've told her that she can use the
auction-based model using Google AdWords to get her advertisements on YouTube. What other model can Cara use to get her advertisements on YouTube?
A. Performance-driven campaigns with CPC or CPM sales
B. Placement sales directly through Google Content Network selection
C. CPM sales and video ad sales
D. Reservation-based model where placements are purchased directly through YouTube ad sa les
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: D |
