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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Performance Optimization | - Performance analysis - Conversion tracking |
| Topic 2: Campaign Setup and Optimization | - Match types and search intent - Campaign structure and settings - Keyword planning and targeting |
| Topic 3: Google Search Ads Fundamentals | - Search advertising concepts - Google Ads auction and Ad Rank |
| Topic 4: Bidding and Budget Management | - Smart Bidding strategies - Budget optimization |
| Topic 5: Ad Creation and Assets | - Ad assets and extensions - Responsive Search Ads |
Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?
A) Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
B) Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.
C) Google does not accept adult ads.
D) Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
2. Which of the following are used to describe the search results that are not in paid listings?
A) Real listings
B) Unpaid listings
C) Organic search listings
D) Google search listings
3. You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?
A) Placement Performance Report
B) URL Performance Report
C) Reach and Frequency Report
D) Geographic Performance Report
4. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?
A) Increase the ad's cost per impression bid
B) Increase the ad's cost per click bid
C) Change the destination URL of her ad
D) Change her ad to an image ad
5. You are serving as a consultant for a golf course in your city. The owners of the course are concerned about the clickthrough rate of their Google sponsored link ad. You tell the clients that their ad is actually performing well based on the clickthrough rate. Which of the following statements, according to Google, is an indicator that an ad group is performing very well?
A) A CTR over ten percent on Google is very good.
B) A CTR over two percent on Google is very good.
C) A CTR over fifty percent on Google is very good.
D) A CTR over one percent on Google is very good.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: D |
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