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Google adwords-fundamentals Exam Syllabus Topics:

Section	Weight	Objectives
Bidding and Budgeting	20%	- Budget allocation and pacing - Manual vs automated bidding strategies - Cost management and ROI - Auction dynamics and CPC/CPM/CPA
Introduction to Google Ads	15%	- Understanding ad ranking and Quality Score - Ad policies and compliance - Google Ads ecosystem and structure - Value and benefits of online advertising
Measurement and Optimization	20%	- Key metrics: impressions, clicks, CTR, conversions - Conversion tracking setup - Performance reports and analysis - Optimization techniques for better results
Ad Formats and Creation	20%	- Writing effective ad copy - Text ads, responsive search ads - Ad extensions and their benefits - Landing page experience requirements
Account and Campaign Management	25%	- Negative keywords and match types - Account setup and navigation - Ad group structure and organization - Targeting: keywords, location, language, device - Campaign types and goals