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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Subscriber and Data Management | - Data import, segmentation, and contact management - Subscription management and preferences - Subscriber lifecycle and data extensions |
| Topic 2: Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Topic 3: Email Marketing Best Practices | - Email deliverability fundamentals - Compliance (CAN-SPAM, GDPR concepts) - List hygiene and engagement strategies |
| Topic 4: Content Creation and Delivery | - Dynamic content and personalization - Templates and AMPscript basics - Email Studio and content builder usage |
| Topic 5: Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?
- A. Cancel send using email.
- B. Unshare the email.
- C. Withdraw email approval.
Correct Answer: C 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?
- A. Add descriptive tags to each asset upon creation.
- B. Add assets to folders upon creation.
- C. Add a description to each asset upon creation.
Correct Answer: A 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
- A. Review opens and clicksactivity summaries.
- B. Export the journey email analytics.
- C. Define a goal for each journey.
Correct Answer: C 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?
- A. Increase the font size (over 16pt) to make the content easier to read.
- B. Remove role="presentation" from layout tables to support assistive technologies.
- C. Reduce line spacing to fit more content on the screen and reduce scrolling.
Correct Answer: A 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meetaccessibility standards?
- A. Minimize whitespace
- B. Use contrasting colors
- C. Build image-based emails.
Correct Answer: B 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
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