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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
| Lead Management | 24% | - Custom redirects: capabilities and use cases - Lists: types, capabilities and creation - Page actions - Scoring and grading: definition and management - Segmentation rules - Automation rules: components and use cases - Completion actions |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Which two actions occur when an automation rule is deleted?
Choose 2 answers
- A. Prospects will no longer be able to match the rule.
- B. Any prospects who matched the rule will be deleted.
- C. Actions that have applied to prospects are undone.
- D. The rule will be sent to the recycle bin in paused mode.
Correct Answer: A,D 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
What Information does the tooltip above each step on the engagement studio program report provide?
- A. High-level metrics only for prospects who have skipped each step
- B. High-level metrics only for prospects who left the program at each step
- C. High-level metrics only for prospects waiting to complete each step
- D. High-level metrics only for prospects who have completed the step
Correct Answer: D 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
How can a Prospects score be changed?
- A. Manually
- B. Profile
- C. Segmentation rule
- D. Completion Actions
Correct Answer: A,D 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?
- A. Marketing Cloud Account Engagement Form
- B. Dynamic Content
- C. Custom Redirect
- D. Form Handler
Correct Answer: D 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
What does the Data.com connector allow you to do?
- A. Connect with your meeting software
- B. Quickly jump into the Data.com results for a prospect or their company
- C. Sync all your prospects to Salesforce
Correct Answer: B 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
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