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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Analyze email metrics
|
| Topic 2: Marketing Automation | 26% | - Automate email campaigns
|
| Topic 3: Email Marketing Best Practices | 10% | - Design effective email campaigns
|
| Topic 4: Content Creation and Delivery | 24% | - Build and customize email content
|
| Topic 5: Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
- A. Filter the data based on a specific date range.
- B. Query the data using a specific date range parameter
- C. Use Einstein engagement scores to identify affected users.
Correct Answer: B 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
- A. List Unsubscribes
- B. Publication Lists
- C. Journey Builder Sends
Correct Answer: B 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
- A. Leverage Einstein for content tagging.
- B. Make the Customer Key more descriptive.
- C. Use nested tags to create hierarchies.
Correct Answer: C 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
- A. Frequency Split
- B. Engagement Split
- C. Scoring Split
Correct Answer: B 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
- A. Edit the fields in the synchronized data source.
- B. Create a new data extension with the new fields.
- C. Create a data filter that includes the new fields.
Correct Answer: A 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
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