SAP C-C4H260-01 Certification Exam Topics:

Topic Areas	Topic Details, Courses, Books
Segmentation 8% - 12%	Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. C4H260 (SAP MARKETING CLOUD 2002)
Campaign and Journey Orchestration > 12%	Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. C4H260 (SAP MARKETING CLOUD 2002)
Commerce Marketing < 8%	Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. SAP Help - Commerce Marketing
Extensibility > 12%	Explain varous extensibility options and ways to implement them C4H260 (SAP MARKETING CLOUD 2002)
Lead- and Account-Based Marketing < 8%	Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. SAP Help - Leads and Accounts
Dynamic Customer Profiling > 12%	Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. C4H260 (SAP MARKETING CLOUD 2002)
Marketing Analytics < 8%	Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. C4H260 (SAP MARKETING CLOUD 2002)
Integration and Data Upload > 12%	Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. C4H260 (SAP MARKETING CLOUD 2002)
Marketing Planning and Performance < 8%	Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. SAP Help - Planning
Business Administration 8% - 12%	Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. C4H260 (SAP MARKETING CLOUD 2002)

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