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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?

A) Keep total weight with images at 800KB or lower.
B) Use one file type for all images in the email.
C) Increase DPI and file size for image display.
D) Rely on image-only emails to engage subscribers

2. What is the recipient maximum for a test send?

A) 1
B) Unlimited
C) 5
D) 3

3. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A) Scheduled Email Sends
B) Automation Studio
C) Predictive Email
D) Journey Builder

4. Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

A) Email never mandatory for customer interaction
B) Keep SPAM complaints under .01%
C) Accurately identify the sender in the header information.
D) Keep SPAM complaints under 10%
E) Make unsubscribe easy and honor immediately

5. How can AMPscript customize email messages?

A) Automate the flow of creating email messages.
B) Provide advanced content personalization
C) Automate the template creation process.
D) Insert responsive content based on the user's viewing device.

Solutions: