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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. What is true about custom redirects?
A) Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
B) When a visitor converts to a prospect completion actions on a custom redirect will trigger
C) Custom redirects are great for linking to files or pages you do not host.
D) When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
2. LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
A) To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
B) To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
C) To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
D) To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
3. There is Custom Field Type in Marketing Cloud Account Engagement called Email
A) True
B) False
4. If someone opt-out's do we need to delete this Prospect record?
A) False. It is restricted by law not to email them, but we still can track the activity
B) Yes, it is restricted by law
5. "LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers
A) Define page actions to replace field values
B) Define default mail merge values for fields
C) Use HML merge field modifiers
D) Use HML conditional logic statements
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A |
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