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Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
2. Email Message Design (13%)
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given an email message design, determine the correct use of Approvals.
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given a customer scenario, recommend email design best practices to implement.
3. Content Creation and Delivery (18%)
- Given a scenario, create and customize an email message to meet a customer's need.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
- Describe various send capabilities in the Email application.
- Given a scenario, know how to manage content needed to deploy a customer's email campaign.
4. Marketing Automation (19%)
- Given a customer scenario, recommend the appropriate marketing automation solution.
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
5. Subscriber and Data Management (28%)
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
- Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
6. Tracking and Reporting (7%)
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
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How to study the Salesforce Marketing cloud email specialist Exam
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Best Practices | 10% | - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Differentiate elements of an email that can impact message deliverability - Evaluate elements and techniques of email marketing to design effective emails and email programs |
| Topic 2: Subscriber and Data Management | 26% | - Manage subscriber data (Lists vs Data Extensions) - Configure Contact Builder and Audience Builder - Understand concepts of subscribers, profile center, and subscription centers |
| Topic 3: Insights and Analytics | 14% | - Evaluate email campaign performance and data - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) |
| Topic 4: Content Creation and Delivery | 24% | - Create and customize an email message to meet customers' needs - Configure send settings to meet the customer requirements - Organize and manage email campaign content - Recommend Marketing Cloud tools to use when preparing an email for send |
| Topic 5: Marketing Automation | 26% | - Build the appropriate Automation Studio solution - Build the appropriate Journey Builder solution - Recommend the appropriate marketing automation solution |
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