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Salesforce EEB101 Exam Syllabus Topics:

Section	Objectives
Topic 1: Tracking & Reporting	- Performance analysis 1. Open/click tracking 2. Bounce and unsubscribe metrics 3. Reporting tools
Topic 2: Email Marketing Fundamentals	- Email marketing concepts 1. Subscriber management 2. Deliverability basics 3. Opt-in / opt-out mechanisms
Topic 3: Data Management	- Data structures 1. Segmentation and filtering 2. Lists vs Data Extensions 3. Subscriber data import methods
Topic 4: Email Sending & Automation	- Automation tools 1. Data and file activities 2. Journey Builder basics 3. Automation Studio overview - Send processes 1. Send definitions and classification 2. Triggered emails 3. A/B testing
Topic 5: Content Creation	- Content Builder usage 1. Dynamic content and AMPscript basics 2. Content blocks and personalization 3. Email creation and templates

Salesforce Email Essentials (EEB101) Sample Questions:

Question #1

A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

A. Journey Builder Fire Event Entry Source
B. Automation Studio File Drop Starting Source
C. Automation Studio Schedule Starting Source
D. Journey Builder Import Activity Entry Source

Reveal Solution Discussion 0

Correct Answer: B 🗳️

Question #2

What are some things a marketer should consider in order to help ensure that their email marketing message is effective? (Choose 4)

A. Honor opt-requests promptly
B. Be aware of size of e-mail, be brief.
C. Use styled alt tag and background color
D. Automate your post-message
E. Animated Gifs
F. Link the GIF to a video

Reveal Solution Discussion 0

Correct Answer: B,C,D,E,F 🗳️

Question #3

Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? Choose 3 answers

A. Encourage subscribers to add the company's sending domain to their address books.
B. Authenticate email sending to distinguish it from spammers.
C. Purchase lists from companies that guarantee users have opted In.
D. Purge old or Inactive email addresses.
E. Ensure the spam complaint rate is between 1% and 3%.

Reveal Solution Discussion 0

Correct Answer: A,B,D 🗳️

Question #4

Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?