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Salesforce AP-216 Exam Syllabus Topics:

Section	Weight	Objectives
Administration and Governance	20%	- Manage user roles and permissions - Implement data governance policies - Manage integrations with Marketing Cloud - Monitor system health and troubleshooting - Configure system settings and preferences - Understand compliance and security considerations
Audience Management	16%	- Configure dynamic audience membership - Use profile attributes and engagement scoring - Build audience criteria and filters - Implement catalog-based recommendations - Create and manage segments
Reporting and Analytics	12%	- Navigate and use the Reports dashboard - Interpret engagement and conversion data - Analyze campaign performance metrics - Create and customize reports
Overview and Key Concepts	12%	- Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components - Define Marketing Cloud Personalization
Implementation and Configuration	16%	- Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager - Set up data collection and event processing - Configure campaign areas and zones - Configure user and visitor authentication
Campaigns and Experiences	24%	- Configure audience targeting and segmentation - Set up triggers and response handling - Implement decision logic and rules - Create and manage campaigns - Create and test campaign variations - Build experiences using drag-and-drop editor