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Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Cloud Core Architecture | - Salesforce Marketing Cloud ecosystem components
|
| Topic 2: Cross-Channel Journey Design | - Journey Builder configuration
|
| Topic 3: Email and Messaging Execution | - Email Studio operations
|
| Topic 4: Automation and Optimization | - Automation Studio workflows
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
On which social channel can users create ad audiences?
- A. Twitter (X)
- B. Instagram
- C. Houzz
- D. Tiktok
Correct Answer: B 🗳️
What happens when a paused journey is resumed?
- A. Wait durations are extended by the length of time the journey was paused
- B. All contacts who were in Wait steps immediately proceed to the next activity
- C. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
- D. Wait durations start over for each contact
Correct Answer: C 🗳️
What is true about Einstein Engagement Scoring (EES)?
- A. EES takes into account custom unsubscribe handling
- B. EES analyzes all send data from Marketing Cloud
- C. EES requires Collect Code Tracking forweb conversion predictions
- D. EES can import historical purchase data to drive conversion predications
Correct Answer: D 🗳️
Where would you set a threshold limit in social studio
- A. column in engage
- B. tab in engage
- C. enterprise admin settings
- D. workspace settings
Correct Answer: D 🗳️
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Which three factors are analyzed for each subject line by Einstein Copy Insights?
- A. Emotional tone
- B. Spelling Errors
- C. Improper punctuation
- D. Phrases that spark engagement
- E. Frequently used phrases
Correct Answer: A,D,E 🗳️
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