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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Configure segmentation tools - Import and manage subscriber data - Troubleshoot send and data issues - Design and configure Data Extensions |
| Insights and Analytics | 14% | - Analyze campaign performance - Create and configure reports - Leverage analytics and Einstein features |
| Content Creation and Delivery | 24% | - Select appropriate tools for sending - Configure send settings - Create and customize email content - Manage and organize campaign content |
| Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs |
| Marketing Automation | 26% | - Build solutions in Journey Builder - Recommend automation solutions - Build solutions in Automation Studio |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
A. Suppressed contacts from contact deletion
B. Bounced contacts from previous sends
C. DoNotTtad preferences
Question 2
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?
A. Update email approval status.
B. Cancel send using email.
C. Unshare the email.
Question 3
Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated emailaddress, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?
A. The new email address is from an unsupported domain.
B. The customer has not opted in again with the new address.
C. The email address has not been updated in All Subscribers.
Question 4
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
A. Pivot table in Datorama Reports
B. Filter Activity in Automation Studio
C. Email Performance Over Time Report
Question 5
Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?
A. File Drop Automations
B. APIs
C. SQL Query activities
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: B |
