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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Category Strategy Development | - Strategic category planning
|
| Category Management Foundations | - Category management principles and framework
|
| Data and Analytics | - Retail and shopper data analysis
|
| Execution and Business Planning | - Category execution and collaboration
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
How many units do we need to sell at $16 to Break-Even on Gross Profit?
A. 600
B. 300
C. 125
D. 100
Question 2
Which phase of analytics uses past data and models to estimate what's likely to happen next?
A. Predictive
B. Prescriptive
C. Descriptive
D. Generative
Question 3
How do planograms support stakeholders across the organization?
A. They are used to determine shelf placement in stores.
B. They are used by buying teams to place purchase orders.
C. They are used by shoppers to find products in stores.
D. They generate essential data that influences supply chain, shopper experience, and in-store execution.
Question 4
Why is it important for Category Managers to align promotional planning with supply chain capabilities?
A. To ensure product availability during high-demand periods and minimize stockouts.
B. To prioritize marketing goals over supply chain constraints.
C. To increase the variety of products offered during promotions.
D. To reduce the need for supplier collaboration during promotions.
Question 5
Which of the following is NOT an example of an assortment strategy?
A. High Low Strategy
B. Broad Assortment Strategy
C. Market Coverage Strategy
D. First to Market Strategy
Solutions:
| Question 1 Answer: B | Question 2 Answer: A | Question 3 Answer: D | Question 4 Answer: A | Question 5 Answer: A |
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