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Adobe Marketo Engage Architect Master Sample Questions:

1. What is a "detour" in a lifecycle model?

A) A lead that bypasses the initial stages of the lifecycle
B) A temporary change in the lifecycle path due to specific conditions
C) A manual override in lead scoring
D) A fallback stage for inactive leads

2. Which feature in Marketo best supports multi-channel attribution?

A) Campaign Members
B) Smart Lists
C) Program Tags
D) Lead Scoring

3. A company providing security software subscription services has recently set up their lead lifecycle stages. The marketing operations team would like to refine the lifecycle stages based on the following feedback from the sales team:
Some of the sales leads are in the early stages of research and not ready for sales Leads downloading a white paper does not indicate their interest to speak to sales Leads participating in an event are more ready to speak to sales What would the Marketo Engage consultant recommend based upon the above requirements?

A) Evaluate the scoring criteria for MQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for SQL to include an event attendance
B) Add a lead stage for every action, such as white paper download or event registration.
C) Review the scoring criteria SAL, as downloading a white paper does not necessarily indicate their interest Add additional criteria for SQL to include an event registration
D) Evaluate the scoring criteria for SQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for MQL to exclude an event registration

4. Which Marketo report should be used to evaluate email engagement?

A) People Performance Report
B) Email Link Performance Report
C) Program Performance Report
D) Landing Page Performance Report

5. Which issues commonly arise during a Marketo instance audit? (Choose two)

A) Inconsistent folder naming conventions
B) Missing lead activity logs
C) Overlapping campaign schedules
D) Unused system tokens

Solutions: