Facebook 410-101 test insides dumps : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

A) You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
B) You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
C) You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
D) You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
E) You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.

2. Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

A) You set up multiple Fan Pages for each country.
B) You set up a Global Page for international presence and then create a location for each country.
C) You build one Fan Page and then go to Facebook and create multiple locations.
D) You can't set up multiple Fan Pages into one account on Facebook currently.

3. Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.

A) WhatsApp
B) Instagram
C) Facebook
D) Audience Network
E) Facebook and Audience Network

4. You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

A) You should run interaction posts to bring awareness to the new customer base.
B) You should run conversion ads targeted at women only.
C) You should run traffic ads targeted at the entire customer database.
D) You should run traffic ads to the customer base but focused on female users.

5. Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Select all that apply.
Choose ALL answers that apply.

A) You can use Nielsen's Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.
B) You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.
C) You can do direct response marketing to new audiences.
D) You are going to be able to reduce your customer's budget as users tend to react more to Facebook than TV ads.
E) Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.

Solutions: