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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Category Strategy Development | - Strategic category planning
|
| Category Management Foundations | - Category management principles and framework
|
| Data and Analytics | - Retail and shopper data analysis
|
| Execution and Business Planning | - Category execution and collaboration
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
How many units do we need to sell at $16 to Break-Even on Gross Profit?
- A. 600
- B. 300
- C. 125
- D. 100
Correct Answer: B 🗳️
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Which phase of analytics uses past data and models to estimate what's likely to happen next?
- A. Predictive
- B. Prescriptive
- C. Descriptive
- D. Generative
Correct Answer: A 🗳️
How do planograms support stakeholders across the organization?
- A. They are used to determine shelf placement in stores.
- B. They are used by buying teams to place purchase orders.
- C. They are used by shoppers to find products in stores.
- D. They generate essential data that influences supply chain, shopper experience, and in-store execution.
Correct Answer: D 🗳️
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Why is it important for Category Managers to align promotional planning with supply chain capabilities?
- A. To ensure product availability during high-demand periods and minimize stockouts.
- B. To prioritize marketing goals over supply chain constraints.
- C. To increase the variety of products offered during promotions.
- D. To reduce the need for supplier collaboration during promotions.
Correct Answer: A 🗳️
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Which of the following is NOT an example of an assortment strategy?
- A. High Low Strategy
- B. Broad Assortment Strategy
- C. Market Coverage Strategy
- D. First to Market Strategy
Correct Answer: A 🗳️
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